We belong to a generation that relies more on the internet for business information rather than the yellow pages, and not showing up in search results definitively translates to lost sales.
With the massive amount of data accessible today, getting meaningful information based on context (location, time, industry, etc.) is more valuable than ever.
Search Engine Optimisation is a necessary tool to make sure that the people looking for your services or products are being sent your way.
Everyone who wants to get found on the internet can benefit from SEO. In this day and age, this is virtually everyone. Count the number of times you’ve looked up a local business in search of their address or phone number.
Imagine the multitude of people who could be trying to do the same with your business but never end up calling because you don’t show up in search results.
Google by far dominates the internet when it comes to information search. They are absolutely and unequivocally the authority on information logistics, so much so that it has transformed itself in the modern language to become a verb.
To “google” something has become a household word that is synonymous with knowledge.
Everything about SEO is cumulative. Every article, every back link, every piece of information about your company adds more value to your brand. This eventually snowballs into building authority for your site.
It’s called organic precisely because once you’ve cultivated and nurtured your online brand, it will naturally grow and progress by itself.